- 25/05/2021
- 14:00
- Online
Webinar: Increase your conversions with neuromarketing
“Excite your customer!”
About the event
Every day we are overloaded with marketing incentives. Incentives that tell us: view this advertisement, open this email, view the landing page, register for this webinar, add this product to your shopping cart, and so on. Every stimulus encourages us to change our behavior: from not clicking to clicking, from not buying to buying. The marketer is faced with the great challenge of continuously convincing, removing uncertainty and stimulating to take the next step within every stimulus within every point of that customer journey. Let's be honest; that's not easy!
By using models that help us with behavioral change and by using psychological principles of persuasion, you can apply a method for yourself that will make you successful in this. A method in which you shift from gut feeling to scientifically substantiated choices and where you are guaranteed to achieve results.
In the webinar:
- We discuss why we make irrational choices (yes, you too)
- Based on cases, we will discuss five psychological techniques that you can apply directly within the entire customer journey (more than Cialdini)
- Teach you how to break your fixed thinking patterns and create new insights (live assignment)
Organizer
Competence Factory organizes education and training at the intersection of creation, strategy and technology. With this they prepare students for their future jobs, and Competence Factory is working on the skills that will be demanded of professionals tomorrow.