If you are serious about marketing and content creation as a small, medium or large company, then you cannot ignore Adobe Creative Cloud. It is the market leader of creative software and applications. With applications that include video editing, prototyping, photo editing, and more, you're covered on all fronts of content creation. With a Creative Cloud license of 69,99 you have direct access to applications. Yet, despite this apparently good value, this powerful medium is little or not used in many companies. There could be several reasons for this. For example, they are professional tools that have a fairly large learning curve. In any case, some time will have to be invested in it. But the benefits of these investments are many times greater.
Take control of your own marketing
Get rid of those faded colors, blurry and unedited images and standard mailing layouts. If you as a company want to leave a certain impression, you cannot manage with just one photo series or company video that you have developed. The moment you gain control over mailings, images, layouts and can develop them directly yourself, you suddenly get so much more room to move. You no longer have to wait for quotations from creatives, not knowing what kind of product you will get in return, and you can suddenly switch within a very short period of time. When marketing is done internally, business development and communication become entwined, yielding a huge benefit.
Don't be afraid that you or someone from your organization can't learn how to use the programs
It can look very challenging, especially if you have no experience at all with Adobe programs. The interfaces are full of buttons and icons that you have no idea what it does. But rest assured, it can be learned. In fact, the more you learn, the easier it becomes to learn even more. As soon as you have a little experience with Photoshop, for example, you will suddenly understand Illustrator better and faster. The more you learn, the better you get and the more you can experiment. Often a full day is enough to build a strong foundation.
Learn to think from a design perspective
It's no secret that the marketing and communications landscape is changing at a rapid pace. Companies are increasingly dependent on new technologies to reach consumers. Think of the rapid rise of the smartphone, social media, Instagram and more. These new technologies can be seen as challenging, but if you as a company know how to master these technologies, you immediately have an advantage over the companies that do not. The average attention span of people is getting shorter and shorter. At a glance one often thinks whether there is something interesting to see or whether it is not worth the time. By thinking from a design perspective; the perspective of the customer, what the customer is looking for and how you can (visually) respond to it, you have a huge advantage.
Our tips
You don't have to immerse yourself in the Adobe programs right away, and you certainly don't have to learn it all right away. Our biggest tip is to first orientate yourself on what the options are. Platforms like Youtube.com are full of tutorials and tips and tricks in all areas of content creation. See how other people are doing it, and find out how you (as a beginner) could use Adobe software for your purposes. Are you missing good photo material but you don't have a budget for a professional photographer? Try it yourself with your smartphone! Upload your photos to Adobe lightroom and be amazed at how easy it is to turn your photos into beautiful semi-professional images. Dare to experiment. Learn to develop an eye for design.