Networking is important, we all know that. However, in practice it can sometimes be difficult to efficiently expand your circle of contacts. Some people prefer to do this through LinkedIn, but you also have networking events and flex workplaces are also ideal for making new business contacts. We tell you exactly what networking is, what the goal is and what good network conversation questions are. Networking, how do you do that?
What is networking?
Networking is making and maintaining contacts (both online and offline). Your network can then help you in your work, career and private life. Not only should you benefit from it, but your contacts should too. For example, it can help you find a suitable job or assignment, and you can also help someone else with that. Networking is give and take. Do you want to expand your business circle of contacts? It is important that you actively work on this. You have different ways to have a good networking conversation and places where you can find the right people.
What is the purpose of networking?
The purpose of networking is to share knowledge, information and contacts. When you actively work on this, your business circle will automatically nominate you for new positions, assignments and challenges. The bigger your network, the bigger the chances! It offers access to many specialists from different fields. Do you have a question about marketing? That strategist from your circle of contacts probably has the solution ready for you. Next time you offer your knowledge.
What is a network call?
Network conversations allow you to collect tips, advice and information about the industry and/or company that interests you. You will see business from the perspective of a professional. You must be able to profile yourself in the conversation and tell them where you would like to go with your career and why. It could also be that you don't quite know what you want yet. Then a network conversation can help with orientation. In such a conversation you make clear to each other what you do, where your knowledge lies and what you can be deployed for.
Make a network call
no pressure! You don't have to be nervous for a network conversation. You just get to know each other. The following four moments are always discussed in the conversation itself:
- Personal introduction: introduce yourself and indicate what your goal is for the conversation. Get to know each other better!
- Starting points: emphasize why you want to speak to your conversation partner and what you can do for each other.
- Ask questions: ask questions about the industry, company and job of your conversation partner.
- Closing a network conversation: thank your conversation partner and ask for tips and advice if necessary. You may get a suggestion for a network conversation with someone else.
Good network conversation questions
Sometimes you get so caught up in conversation that you lose sight of the goal a bit. Handy to fall back on the questions you have prepared! We have listed a few for you. Tip: write them down, put them in your agenda or put them in your Notes.
General network questions about your conversation partner:
- How did you get this job?
This gives you information on how to find work within the desired industry. - What steps did you take to get to this position?
This provides insight into your possible career. - What are your responsibilities?
Provides insight into any leadership position you aspire to.
General network questions about the company/industry:
- Can you tell us something about the culture within the company/industry?
Find out if the industry is right for you: are you looking for informal/formal, profit/non-profit. - What are the most important developments in the industry in the coming years?
Here you zoom in on the expectations for the future. - Do you think I have a realistic picture of the industry/company/position?
A reality check for you. - What do you think of my opportunities in this industry?
Reality check of the current labor market.
General network questions to conclude:
- Do you have any advice for my next network conversations?
This way you find out what you can improve. - Is there someone or are there several people in your network with whom I could talk further?
Have a snowball effect and get to know new people. Does anyone know anyone? Ask if you can contact them again after two weeks to check again. - May I use your name in a possible follow-up conversation?
This provides a 'warm welcome' to someone you don't know, but would like to speak to. Do it, it works!
Three network tips
Today, networking can be done anywhere, anytime. Plus, everyone has a different style. Maybe you join a network drink every month or you like to plop down in a co-working space. Or would connecting via LinkedIn suit you better? Recently we asked via LinkedIn because the favorite networking ways to be. Below you will find our main three tips:
Tip 1: Coworking spaces / flexible workplaces
A coworking environment is an ideal networking place. You can talk to people and get new ideas. After all, you are surrounded by other hardworking professionals like you, which provides extra motivation. Do you want to try this for a day? At Space to Create we offer a day ticket to – you are more than welcome!
Tip 2: Networking events, receptions & networking drinks
Networking events are an excellent way to put yourself and your company/concept in the spotlight. Here you will find your future customers, journalists who write about you or the investors who finance the growth of your company. Now all you have to do is prepare a sparkling pitch to convince them!
Tip 3: Education, courses and training
A training is not only good for your development, it also offers added value to your network! It is precisely in the specific training courses around your field that you will find like-minded people from your sector. They may know that one strategist you need or they can help you with your projects.
So, who will you be having a cup of coffee with soon?